Analytics Bee

Thursday, April 6, 2017

Adobe Analytics Training Agenda

AA
Product Intro - RS,S,LP,R
Metrics
Reports
Admin > RS settings, types, UG,
KB URL - https://marketing.adobe.com/resources/help/en_US/sc/implement/

AA V/s GAP, Why AA > GAP ?
std code, ABC, metrics auto populated, built-in segments.... easy adoption & chances of getting wrong is very minimal

Complex system & Customizable to any extent...- data collection - manipulation, Plugins, integration, API

Components > RS settings, S, CM, BM, D
Code Mgr
SC cookies
Var - Per, Non-Pers, successive events
S code & config variables
s.t() & s.tl();
Debug & parameters (1st V/s 3rd)
Adv > VISTA, PR
Plugins

DTM
UI tour
Elements
Admin

Q&A
FAQ
eBook > scenarios/requirements exercise.

Wednesday, April 5, 2017

Ensighten Manage Certified Professional

awaiting....

TDN Nexus Calls Explained

Browser > Bootstrap.js

< Bootstrapper Object + All Synch tags

BO > SCC/php (page URL to pull the essential ASYN page tags)

BO release the control & avg holding time would be 100-115ms---for the above

In response to SCC, below would be delivered to the page

ASYNC Tags; Bootstrapper.insertScript(psj0);

Conditions; Bootstrapper.loadScriptCallback(psj1, Bootstrapper.callOnPageSpecificCompletion);

<< alphnumeric.js(Conditions)

Monday, September 5, 2016

Project Plan

Why? For ex., the traveler who plans the route before beginning a journey ultimately reaches the intended destination more quickly and more easily than the disorganized traveler, who often gets lost along the way.

6 steps approach >

Project plan - set of documents
1. Baselines: starting point for scope, schedule & cost
2. Define roles & responsibilities
3. Develop scope statement; most imp doc used to get common agreement among the stakeholders about the project definition. should include:

Business need and business problem
Project objectives, stating what will occur within the project to solve the business problem
Benefits of completing the project, as well as the project justification
Project scope, stated as which deliverable will be included or excluded from the project
Key milestones, the approach and other components as dictated by the size and nature of the project

4: Develop the project baselines

Schedule
Identify activities and tasks needed to produce each of the deliverable identified in the scope baseline. Task list can depends
Estimate how many hours it will take to complete each task
Consider resource constraints
Determine which tasks are dependent on other tasks, and develop critical path
Develop schedule, which puts all tasks and estimates in a calendar;when each task is scheduled to begin and end
Identify resources for each task, if known

5: Review
Note that, usually include a review and approval process for modifying the baselines. Different approval levels are usually needed for different types of changes.

6: Communicate; imp aspect

Who wants which reports, how often, in what format and using what media
How issues will be escalated and when
Where project information will be stored and who can access it
What new risks have surfaced and what the risk response will include
What metrics will be used to ensure a quality product is built
What reserves have been used for which uncertainties

Monday, February 8, 2016

Why GA Premium

Data ownership
Unsampled data
API's
Big Query
Data collection latency period is less
Rollup reports; this functionality allows enterprises to view conglomerate data from multiple properties in a single interface and empowers a better understand of the overall picture of your business.
First to receive the advanced reports
Provision to post wishlist for upcoming releases
No data loss; in worst case fermium may cut down few reports

Use demographic and interest data
Benchmark

Apart from click-stream data:

Provission for integration - DCM, DBM; much more reports with 360 degree view
Link AdSense/Ad Exchange/ DBM,DSearch
Integrate GDN; Impression & video views
Extended & adavnced reporting, especially to acquisition & conversion category
MCF, MCT & Attribution models - to uncover opportunities & impact across channels
Create and manage customized Remarketing Audiences, to optimize the spend; then share them with DoubleClick Bid Manager

Link AdWords data & metrics;search funnel
Enable Google Analytics Advertising Features:
so that Analytics can collect information about your users from the Google advertising cookies when they are present, along with the information Analytics normally collects.
In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies(preferences,advertising, process, security), to help show more relevant ads on Google properties (like Google Search) and across the web.

Why GAP/GA for lead generation(Insu):

MCF, MCT & Attribution models - to uncover opportunities & impact
In-depth industry insights
Advanced segmentation
Integration tips for Publishers

Friday, September 19, 2014

Form Analysis - Google Analytics

Forms are pretty much a necessity on websites therefore it becomes important to track how your visitors interact with the forms on your website, understand which fields are most often left empty, and determine how to best optimize your forms for success.

Allaedin Ezzedin over at the Ambient/Transparent blog wrote an excellent post in which he explains how to use JavaScript and Google Analytics to create a home grown solution to help in the optimization of forms.

In his post, Allaedin takes you through how to code for Form Validation, how to handle Form Submissions, how to send variables to Google Analytics

For example,

It answers question: how many filled the field - phone OR company?

He has suggested creating separate profile as he counted it has pageviews.

You can also captured as event/label

Below print screen that he has captured when it was recorded as views,