Don’t always consider higher the Bounce Rate(BR) as a negative
sign.
We may also have to consider the content on the page as well as visitor experience.
Lets see some scenarios where BR is not a good measurement for the page.
Imagine you’re posting a blog that describes all the benefits of your product. The visitor might read the whole post and remember your product really well and they might even go to search for few more similar of the search engines straight away. However, since the visitor only looked at 1 page (exactly where the blog post is) they will be recorded as bounced visitor.
Another example if you have a description of the product right on the landing page, and your phone number on the same page. The visitor might study the description and call straight away - again, they will be recorded as a bounced visitor, as only 1 page was viewed.
Especially true if they come for - a specific article/ product spec/ event registration/ contact details.
So BR is really useful to a page where visitors are first coming into the website.
Why BR is not a good measurement for the page is that not may people enter on that page - instead it is a page in the middle of most people's paths. People should ALWAYS include Entries along with the Bounce Rate in any reports.
Segmentation plays crucial role for better understanding.
I believe you're enjoying, if you have already started using segments to do data analysis!
You could just segment visitors who come from search engine/ social sites/ campaign or direct traffic/ paid traffic/ first time visits.
Hope this helped for few who were not aware of it.
We may also have to consider the content on the page as well as visitor experience.
Lets see some scenarios where BR is not a good measurement for the page.
Imagine you’re posting a blog that describes all the benefits of your product. The visitor might read the whole post and remember your product really well and they might even go to search for few more similar of the search engines straight away. However, since the visitor only looked at 1 page (exactly where the blog post is) they will be recorded as bounced visitor.
Another example if you have a description of the product right on the landing page, and your phone number on the same page. The visitor might study the description and call straight away - again, they will be recorded as a bounced visitor, as only 1 page was viewed.
Especially true if they come for - a specific article/ product spec/ event registration/ contact details.
So BR is really useful to a page where visitors are first coming into the website.
Why BR is not a good measurement for the page is that not may people enter on that page - instead it is a page in the middle of most people's paths. People should ALWAYS include Entries along with the Bounce Rate in any reports.
Segmentation plays crucial role for better understanding.
I believe you're enjoying, if you have already started using segments to do data analysis!
You could just segment visitors who come from search engine/ social sites/ campaign or direct traffic/ paid traffic/ first time visits.
Hope this helped for few who were not aware of it.
