I am now Adobe Certified For Processing Rules

Reduce Bounce Rate by 80% over a night

Have you been hit hard to reduce Bounce Rate(BR) by your client, here is they way to relax ...  for sure, she might buy dinner for you this Friday.
Works only in Google Analytics! hardly it might take your non precious 2 hrs; I meant post lunch:-P

if(U hv been married to client)
Set an event trigger, for any activity like - page load, Social icon click, exit link click, download link click etc..
Else
Just paste GA code snippet once again

Bottom line - Ensure you send more than ONE _utm.gif IMG beacon to Google Analytics server!!

In the other way, if you were surprised by rapid BR fall on your site. Time to pull your socks, by checking for the below -

In any of the listed scenarios, Google will not count a single page visit as a bounce:

1. Event Tracking – A visitor lands on your website, triggers an event which is being tracked via e-commerce tracking code and then leaves the website from the landing page.

Example: Assume a visitor landed on a web page of your site, clicked on the video ‘play’ button (which you are tracking via event tracking code) and then left the website from the landing page without browsing any further.
Reason: why Google will not treat this single page visit as a bounce is because two GIF request were made during the web session.

2. Social Interactions Tracking – A visitor lands on your website, triggers a social event which is being tracked via social interaction analytics tracking code and then leave the website from the landing page.

Example: Assume a visitor landed on a web page of your site, read a blog post, shares it via and then left the website from the landing page without browsing any further.

Reason: why Google will not treat this single page visit as a bounce is because two GIF request were made during the web session. One GIF request was made by the Google Analytics tracking code (to send the pageview data) and second GIF request was made by the social interaction analytics tracking code

3. E-commerce Tracking – If a web page contains e-commerce tracking code then the code can make a GIF request once for each visitor’s transaction and once for each unique item in the transaction.

So if a person has bought 4 products in one transaction then the ecommerce tracking code will make 5 GIF requests. Since more than one GIF request has been made, the single page visit can’t be considered as bounce.

4. Auto execution of tracked events – In case, a tracked event is automatically executed each time a page is loaded by a web browser then the single page visit can’t be considered as bounce, as more than one GIF request has been made.

Example: if you visit a web page and the video embed on the page automatically starts playing and you are tracking the click on the play button via event tracking code then more than one GIF request will be made: one request will be made by the Google Analytics Tracking Code and one will be made by the event tracking code. So bounce rate of such web pages will always be 0%.

5. Multiple Google Analytics Tracking Code on a web page - at least two GIF requests will be made. Consequently the single page visit won’t be treated as bounce.

NjoY ha ha :)