Monday, September 5, 2016

Project Plan

Why? For ex., the traveler who plans the route before beginning a journey ultimately reaches the intended destination more quickly and more easily than the disorganized traveler, who often gets lost along the way.

6 steps approach >

Project plan - set of documents
1. Baselines: starting point for scope, schedule & cost
2. Define roles & responsibilities
3. Develop scope statement; most imp doc used to get common agreement among the stakeholders about the project definition. should include:

  • Business need and business problem
  • Project objectives, stating what will occur within the project to solve the business problem 
  • Benefits of completing the project, as well as the project justification 
  • Project scope, stated as which deliverable will be included or excluded from the project
  • Key milestones, the approach and other components as dictated by the size and nature of the project 

4: Develop the project baselines

  • Schedule
  • Identify activities and tasks needed to produce each of the deliverable identified in the scope baseline. Task list can depends
  • Estimate how many hours it will take to complete each task
  • Consider resource constraints
  • Determine which tasks are dependent on other tasks, and develop critical path
  • Develop schedule, which puts all tasks and estimates in a calendar;when each task is scheduled to begin and end
  • Identify resources for each task, if known

5: Review
Note that, usually include a review and approval process for modifying the baselines. Different approval levels are usually needed for different types of changes.

6: Communicate; imp aspect

  • Who wants which reports, how often, in what format and using what media
  • How issues will be escalated and when 
  • Where project information will be stored and who can access it 
  • What new risks have surfaced and what the risk response will include 
  • What metrics will be used to ensure a quality product is built 
  • What reserves have been used for which uncertainties

Monday, February 8, 2016

Why GA Premium


Data ownership
Unsampled data
API's
Big Query
Data collection latency period is less
Rollup reports; this functionality allows enterprises to view conglomerate data from multiple properties in a single interface and empowers a better understand of the overall picture of your business.
First to receive the advanced reports
Provision to post wishlist for upcoming releases
No data loss; in worst case fermium may cut down few reports
Use demographic and interest data
Benchmark

Apart from click-stream data:

Provission for integration - DCM, DBM; much more reports with 360 degree view
Link AdSense/Ad Exchange/ DBM,DSearch
Integrate GDN; Impression & video views
Extended & adavnced reporting, especially to acquisition & conversion category
MCF, MCT & Attribution models - to uncover opportunities & impact across channels
Create and manage customized Remarketing Audiences, to optimize the spend; then share them with DoubleClick Bid Manager

Link AdWords data & metrics;search funnel
Enable Google Analytics Advertising Features:
so that Analytics can collect information about your users from the Google advertising cookies when they are present, along with the information Analytics normally collects.
In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies(preferences,advertising, process, security), to help show more relevant ads on Google properties (like Google Search) and across the web.


Why GAP/GA for lead generation(Insu):

  • MCF, MCT & Attribution models - to uncover opportunities & impact
  • In-depth industry insights
  • Advanced segmentation
  • Integration tips for Publishers