Yes, it's time to!
Move away from 'per visit' analytics to 'per visitor'
(even in garage, u
might have preference for others over desktop now a days)
Look into cross platforms; Even many to many is fading...now it's just many to one.
Collaborate data from sources.
Cost nothing. Just a free ride if you got some 20 mins.
Capture beyond standard allocated reports? with appropriate scope?
Are you not feeling that you're missing something
comma(,) browsing never ends unless one ACT on, this is what i believe:P Lets save at least Google space & ISP bandwidth for the rest, although you & me have ample time surfing.
Even though I have outlined few features, I guess you might have caught what I meant by word 'UNIVERSAL' by now.
Universal Analytics
Getting data into Google's Analytical space is easy with the new Measurement Protocol.
Universal Analytics really shifts the focus of Google Analytics from web analytics to well, universal analytics. It still has first-class support for measuring your website (analytics.js tracking library), but it goes way beyond that. Rather than circumscribing the approved methods for sending data to JavaScript embedded on your website and a handful of other methods (e.g., mobile app tracking), Universal Analytics simply specifies what kind of information Google Analytics expects to receive. There are still easy, copy-and-paste libraries for doing that (analytics.js), but you’re free to use any code to send data from any source you like. This is what’s called the “Measurement Protocal” in Universal Analytics, and it’s the fundamental shift in the way data is collected.
I'm sure you will push analytics.js; if u ga.js
